Published and unpublished sources. Generally, published sources are international, national, govt. They collect the statistical data in different fields like national income, population, prices, employment, wages, export, import etc. These reports are published on regular basis i. These published sources of the secondary data are given below:. Some of the important such publications are:. All foreign govts and international agencies publish regular reports of international significance.
These reports are regularly published by the agencies like;. Semi govt, organizations municipalities, District Boards and others also publish reports in respect of birth, death and education, sanitation and many other related fields. Central Govt, or State Govt, sometimes appoints committees and commissions on matters of great importance. Reports of such committees are of great significance as they provide invaluable data. Some commercial and research institutes publish reports regularly.
Various newspapers as well as magazines also do collect data in respect of many social and economic aspects. Factors to be considered while collecting data from secondary sources: One should evaluate the credibility of source of data and methods used to collect data because these factors directly influence the accuracy of data. Some sources of data charge money in order to give access to their information, so an organization needs to evaluate this cost with the cost of collecting data by themselves primary market research.
Usually time and cost required to collect secondary data is less than efforts required to collect primary data. Data is available freely or at far lesser cost through secondary sources. Data collected by governments and other institutes is usually very extensive and covers a large spectrum of issues. An organization can filter that data and consider only parts which they are targeting. Data collected from secondary sources gives an idea to organization about effectiveness of primary research.
From secondary data one can form hypothesis and can evaluate the cost and efforts required to conduct own surveys. I really like that quantitative research is focused more on the hard facts vs the feelings of customers or consumers. I think that really helps to make the right decisions based on actual facts.
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Marketing research requires data, and secondary data is often the most convenient and cost-effective option. In this lesson, you'll learn about secondary data, including its sources and how to.
Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources.
Besides the above mentioned sources of marketing research, there are many other sources of supplying secondary data e.g., colleges and universities stock exchanges and commodity exchanges, specialised libraries’, internal sources such as sales and purchase records, salesman, reports, sales orders, customer complaints and records . As opposed to primary market research, secondary market research is a research technique that does not aim to gather information from scratch but relies on already available information from multiple sources. This research focuses on data or information that was collected by other people and is available for either free or paid .
Read on for a quick breakdown of secondary and primary data and tips for finding valuable insights for your market research needs. At the highest level, market research data can be categorized into secondary and primary types. Examples of secondary data are research reports, government reports, censuses, weather reports, interviews, the Internet, reference books, organizational reports and accounting documents. Secondary data can be defined as information collected by someone other than the user. The use of secondary data.